With the phenomenon of bleisure (yes, you read that right) expected to take the hospitality, event, and conference industries by storm over the coming year, now is the right time for companies to create some travel-theme branded merch. So, what’s the fuss about bleisure, and what merchandise items should you think of branding with your logo?
In a nutshell…
In a nutshell, bleisure is when one travels for business and leisure simultaneously. With the capacity to work remotely from almost anywhere in the world, many people travelling for business are now adding vacation time to their work travel. This hybrid mode of travel could soon be the world’s most popular form, so hotels and other accommodation establishments are increasingly offering workspaces and conference rooms to their guests.
While some might see it as simply another way of work spilling into personal life, bleisure travellers are adept at drawing a line between work and play. Our sister company MYeventplanner has taken a closer look at what this type of travel will mean for businesses in 2023, so we encourage you to do the same.
How your company can prepare for it
Have you got a company trip planned? Whether or not you’re looking to dip into the bleisure movement, one way of setting the mood before and as it takes place is definitely through branded merchandise! However, given our vastness of choice, we’ve picked out our favourite items that should be on your merch list.
While en route, neck pillows, headphones, earphones, and power banks are essential as they make the journey easier to endure. Luggage tags, backpacks and cosmetic bags are equally important. At the same time, bottles, polo shirts or branded hoodies could complete the look for you and your team as you head off!
Having matching gear can help foster a sense of camaraderie before setting off, and providing items such as the above shows that you care about your team’s needs beyond the purpose of the trip.
Let’s get you sorted
If all this has got you excited about a company trip, get in touch with us today. We can add your logo to all of the above-mentioned items and plenty more; you can check out most of the products we print on here, but give us a call or send us an e-mail if you’ve got something particular in mind. We’ll see if we can sort that out for you too!