Budgeting is always a challenging task. Merchandise might be considered by some to be an added bonus for the companies that have money to waste. In reality, it is an essential part of your brand awareness. Being mostly given as freebies, merchandise is usually seen as a non-investment. On the other hand, the return on your investment will be there over a period of months. It is advisable to allocate a percentage of the budget on innovative merchandise. This might cost slightly more, but their marketing power is significantly stronger. The creative item promotes your brand through the potential client’s surprise and curiosity, while the traditional and useful item subtly promotes your brand through its use over and over again.
Is Merchandise a Waste of Money?