The Art Of Client Gifting & Branding The Right Items

Maya Angelou once said: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel”, and that is what makes the festive season such a special time. Gifts are meant to make people feel good, whether it’s through giving or receiving, which is why branded client gifts have become so important these days.

Gift-giving is more than a token gesture of appreciation; it’s a sign of respect that you value the recipient. Additionally, it’s known to boost brand value, especially if your logo’s on the gift itself!


What to keep an eye out for

A small gift goes a long way, so there’s no need for elaborate ideas or overthinking things. Simplicity is not only key but even recommended. Practicality is key, which is why branded items such as branded pens, vintage ceramic mugs and aluminium bottles are used daily and repeatedly.

Tech gadgets also make for great gifts, especially in the digital age in which we live. Wireless charging stations that also act as phone holders, gloves with phone-sensitive fingertips and customisable power banks are all items that serve a practical function, make your brand look good and with your logo stamped on them will ensure that each time they’re in use, your clients will be reminded of how you’re there for them even when your services are not being engaged.

And in a world where people are shedding their fears of travelling again, backpacks, suit holders, and inflatable neck pillows can make for equally thoughtful gifts, especially if the client in question is an avid traveller.


Do’s & don’ts of gifting

Always be mindful of the recipient or audience for your gift. While having standard gifts for some clients might work, if you’ve got a top-tier client with whom you have a better relationship, then don’t hesitate to spend a little bit more to make the gift more personal. Adding a hand-written note is a simple gesture that could go a long way!

Also, consider the timing; Christmas is fast-approaching, and you’ll want to get your orders in early enough to ensure the gifts arrive on time. While we’ll always do our best to confirm your order gets to you as quickly as possible, it’s worth keeping in mind that at this time of the year, couriers and freight companies are inundated with work, and delays are not uncommon.


Get in touch today

Have a gift in mind that you’re not sure can be branded? Or maybe you’re not exactly sure what would make an ideal client gift. Give us a call or drop us an e-mail today, and we’ll discuss options, possible turnaround times and costs to ensure you find the perfect way of celebrating your clients this Christmas!

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